Boris Diaw Signs Contract Extension

There has been much talk about the If/When/HowMuch of Boris Diaw’s contract extension with the Suns. Although many speculate that the captain of the French national team is too busy with the world championships to be negotiating with the Suns, he apparently wasn’t too busy for a little shop talk with De Fursac.

For the past few months, the French clothing maker has been running a basketball-themed ad campaign featuring Diaw, fellow Frenchman Tony Parker, and some white dude Jerome Schmitt who we’ve never heard of. The effect of the campaign has been enormous and has permeated all corners of French society. French youths in the ’hood can now be spotted playing streetball decked out in three-piece white suits.

Well, De Fursac is taking the phenomenon to its logical conclusion and launching a line of men’s underwear. Both Diaw and Parker (still recovering from his broken finger) have signed multi-million dollar contract extensions that cover the new Calvin Klein-esque campaign.

We at SunsGossip are trying hard to keep our panties on about this one!

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